Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…

In product design, there is often a disconnect between the engineers creating the product and the marketing team determining the best characteristics for the product. The research areas of "design for market systems" and "decision-based design" seek to bridge that disconnect through quantitative approaches that facilitate…

Disparities in technology access currently exist for adults, but do they also exist for high school students? If so, might the disparities have lessened since ACT first investigated this matter? This study examined high school students' access at home and school to four types of technological devices (desktop computers, laptop computers, tablets,…

The objective of the audit was to determine if Remington College used the Student Aid (Assistance Listing Number (ALN) 84.425E) and Institutional (ALN 84.425F) portions of its Higher Education Emergency Relief Fund (HEERF) grant funds for allowable and intended purposes. The audit covered Remington College's use of HEERF funds from the grant award…

The delivery of online university courses has continued to grow for more than a decade. New advances in technology have made the efficient delivery of courses possible, as well as increasing the collections of tools for students to cheat. Cheating results in the atrophy of the student's academic integrity, it has the potential to damage a…

In this design case, an instructor developed a goal-based scenario (GBS) for undergraduate computer fundamentals students to apply their knowledge of computer equipment and software. The GBS, entitled the MegaTech Project, presented the students with descriptions of the everyday activities of four persons needing to purchase a computer system. The…

Information and Communication Technologies (ICT) constitute an integral part of the teaching and learning environment in present-day educational institutions and play an increasingly important role in the modern second language classroom. In this study, an online language learning tool "Tell Me More" (TMM) has been introduced as a…

Electronic reverse auctions are increasingly being used by firms to improve firm financial and operational performance. The described teaching innovation serves as a model for introducing electronic reverse auctions as a central element in a comprehensive negotiation exercise involving sales management and purchasing management students. Results…