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Direct linkRidlo, Ilham Akhsanu; Zein, Rizqy Amelia – Health Education, 2018
Purpose: The purpose of this paper is to explore participants' attitudes and receptivity to a #CondomEmoji campaign insofar as investigating whether attitudes and receptivity were important predictors for brand impression and intention to buy. Design/methodology/approach: This study involved 206 research participants who live in Jakarta and…
Descriptors: Health Promotion, Contraception, Safety, Sexuality
