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Download full textHoffenson, Steven; Fay, Brendan – Advances in Engineering Education, 2021
In product design, there is often a disconnect between the engineers creating the product and the marketing team determining the best characteristics for the product. The research areas of "design for market systems" and "decision-based design" seek to bridge that disconnect through quantitative approaches that facilitate…
Descriptors: Engineering Education, Marketing, Decision Making, Design
