The advances in information technologies and the Internet significantly promote the prosperous growth of electronic commerce in recent years. Simply surfing the Internet allows consumers to conveniently explore endless product choices and a flood of related product information. As one of the most important sources of product information,…

The United States has a weight problem. It's not just about food intake but also about energy consumption [97, 153]. This dissertation asks: "How can we encourage people to act in ways that are mutually beneficial for themselves and the environment?" To date, there is no single behavior intervention in the literature targets behavioral…

Network externalities or alternatively termed network effects are pervasive in computer software markets. While software vendors consider pricing strategies, they must also take into account the impact of network externalities on their sales. My main interest in this research is to describe a firm's strategies and behaviors in the presence of…