Descriptor
| Computer Assisted Instruction | 1 |
| Computer Software | 1 |
| Economic Factors | 1 |
| Marketing | 1 |
| Microcomputers | 1 |
| Program Evaluation | 1 |
| Retailing | 1 |
| Training Methods | 1 |
Source
| Training | 1 |
Author
| Gordon, Jack | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Gordon, Jack – Training, 1986
Discusses the market for computer-based training (CBT) programs, the distribution and marketing of these programs, why CBT is different from other training products for corporate customers, evaluating CBT programs, the competition between CBT and video, and corporations wanting customized training programs. (CT)
Descriptors: Computer Assisted Instruction, Computer Software, Economic Factors, Marketing
