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Direct linkWilson, Darrell G. – ProQuest LLC, 2010
Unsolicited bulk email received by business users has increased exponentially in volume and complexity since the introduction of email. However, the factors that influence managers to purchase spam filters have never been fully documented or identified, only assumed. The purpose of this qualitative study was to identify, understand and document…
Descriptors: Research Needs, Small Businesses, Influences, Manufacturing
Peer reviewedWalker, Becki – CD-ROM Professional, 1995
Describes three companies' approaches to marketing and selling CD-ROM products on the World Wide Web. Benefits include low overhead for Internet-based sales, allowance for creativity, and ability to let customers preview products online. Discusses advertising, information delivery, content, information services, and security. (AEF)
Descriptors: Advertising, Comparative Analysis, Computer Networks, Computer Security
