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Direct linkBusch, Paul S.; Davis, Scott W. – Marketing Education Review, 2018
A personal brand is an individual's reputation and unique image, which can be a crucial differentiator in today's hypercompetitive job market. This article's two main objectives are: to present an evidence-based approach to developing the self-awareness component of a personal brand, and to analyze the impact of the assignment on student learning…
Descriptors: Marketing, Teaching Methods, Reputation, Metacognition
