Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…

In product design, there is often a disconnect between the engineers creating the product and the marketing team determining the best characteristics for the product. The research areas of "design for market systems" and "decision-based design" seek to bridge that disconnect through quantitative approaches that facilitate…

Higher education institutions are competing harder than ever for recognition as top colleges and universities. Nowhere does that competition play out more keenly than in the field of research, where successful researchers and programs can garner enormous prestige for an institution. For administrators interested in burnishing the reputations of…

Three methods employed to price and sell computer equipment are discussed: computer pricing, hardware pricing, system pricing (system includes complete computer and support hardware system and relatively complete software package). Advantages of system pricing are detailed, the author's system is described, and 10 systems currently available are…

This article describes the benefits one gets when big schools roll out highly effective eProcurement systems--strategic improvements and savings. eProcurement systems are hot again in higher education, driven by unrelenting cost containment demands, along with industry shifts that have consolidated choices and brought top products to the…

Presents report to Vice President for Academic Affairs of Drexel University which formed the basis for negotiating an agreement with Apple Corporation to provide required microcomputers for incoming freshmen. Microcomputer Selection Committee constitution and charge, student ownership goals, requirements and specifications for the microcomputers,…

Discusses features essential to good art software or paint systems and provides descriptions of 10 art software packages to illustrate range available to home computer artists--Complete Graphics System, E-Z Draw 3.3, Flying Colors, Graphics Magician, Micro-Painter, Paint, Paint Magic, Paint Master, Poor Man's Graphics Tablet, and Rainbow Graphics.…

One of today's most promising and least costly interactive distance learning systems is audiographics--the combined use of voice transmission, computer networking, and telefax transfer of materials. This handbook is a guide for educators interested in developing an audiographics program. Section I looks at reasons why both rural and urban…

Defines and discusses the equipment and software needed to start telecommunicating: modems (speed, autodial or manual dial, stand-alone or built-in), telephones, telecommunications software, and commercial information services, including electronic mail and bulletin boards. Definitions, communications protocols, equipment features, and costs are…

Lists 27 suggestions for making cost-effective decisions when buying personal computers. Topics covered include physical comfort; modem speed; color graphics; institutional discounts; direct-order firms; brand names; replacing versus upgrading; expanding hard disk capacity; printers; software; wants versus needs; and RLIN (Research Libraries…

Alternatives to the normal detail bid specifications usually required for public institutions of higher education to purchase computer software are examined. It is suggested that the request for proposal method described offers the consumer a better understanding of individual software vendors' products. (Author/SF)

Developed to identify and qualitatively assess computer system evaluation techniques for use during acquisition of general purpose computer systems, this document presents several criteria for comparison and selection. An introduction discusses the automatic data processing (ADP) acquisition process and the need to plan for uncertainty through…

Reports results of survey of 21 smaller to medium-sized (50,000-200,000 volumes) libraries which was conducted to determine factors used to make selection decisions in purchase of automated turnkey systems from established vendors. Factors examined include costs, software, hardware, and vendors for parts A (actual experience) and B (hypothetical…

Presents reviews of the following mathematics software designed to teach young children counting, number recognition, visual discrimination, matching, addition, and subtraction skills; Stickybear Numbers, Learning with Leeper, Getting Ready to Read and Add, Counting Parade, Early Games for Young Children, Charlie Brown's 1,2,3's, Let's Go Fishing,…

Provides guidelines for selection of a local area network for a high school library and discusses network and equipment costs and computer requirements, including recommendations regarding monitors, printers, compact disk players, mouse devices, and computer architecture. A second article reviews new technology exhibited at a recent computer…