An e-mail marketing experiment based on the behavioral perspective model was conducted to investigate consumer choice. Conversion e-mails were sent to two groups from the same marketing database of registered consumers interested in children's books. The experiment was based on A-B-A-C-A and A-C-A-B-A withdrawal designs and consisted of sending B…

This third article in a five-part series focuses on personal computer software (instructional packages for the computer itself). Topics covered include 11 categories of microcomputer software, evaluation and selection, purchase, version numbers and upgrades, copy protection, disk operating system commands, preparation of master disk, batch files,…

This document defines and describes electronic databases and provides guidance for organizing a useful database and for selecting hardware and software. Alternatives such as using larger machines are discussed, as are the computer skills necessary to use an electronic database and the use of the computer in the classroom. Files, records, and…

Reports on the use of microcomputers in comprehensive library circulation systems. Topics covered include system requirements (reliability, completeness); determining circulation system needs (saving money, improving service, modernization); limitations of microcomputers (capacity, kinds of data stored, number of stations or terminals); system…

This discussion of three automated acquisitions systems--Bib-Base/Acq, The Book Trak Ordering System, and Card Datalog Acquisitions Module--covers searching and updating, editing, acquisitions functions and statistics, purchase orders and order file, budgeting and accounts maintenance, defining parameters, documentation, security, printing, and…

Lists computer programs selected on basis of following criteria: (1) applicability or easy adaptability to academic or research library environment; (2) operative on three microcomputer brands found in academic and research libraries; (3) good or excellent reviews appearing in software magazines; (4) price ranging from $50-$350. Vendor addresses…

This survey of the administrative applications of microcomputers identifies word processing, database management, spreadsheet functions, and graphics as four areas in which microcomputer use will reduce repetition, improve cost efficiency, minimize paperwork, enhance filing and retrieval systems, and save time. This will allow administrators and…

Description of database management systems for microcomputers highlights system features and factors to consider in microcomputer system selection. A method for ranking database management systems is explained and applied to a defined need, i.e., software support for indexing a weekly newspaper. A glossary of terms and 32-item bibliography are…

Presents a product selection chart for 12 currently available gateways or front-end packages suitable for online searching. Information provided for each package includes producer, cost, type, location, information accessed, equipment required, operating system, and search capabilities. A 94-item bibliography to published literature on these…

Four information retrieval packages that run on single user microcomputers--CAIRS, INMAGIC, Sci-Mate, SIRE--are examined based on following criteria: storage requirements; hardware requirements; search features (Boolean logic, comparison searching, set building, truncation, and wild card characters); system output; security; system maintenance…

Descriptions of available microcomputer software cover basic software, word processing, database management systems, in-house information retrieval, searching of external online information retrieval systems, in-house library housekeeping, and financial and management software. Checklist of points to consider when acquiring software, 36…

This directory to the cataloging marketplace lists 57 places to obtain cataloging cards and products in eight categories: utilities, catalog cards only-vendors, COM catalog/database management vendors, software packages, Library of Congress (LC) cataloging information vendors (non-computerized), and publishers. Vendors' addresses, telephone…

Defines criteria applicable to implementation of end-user online searching service in academic education library (ease of use, flexibility, administrative ease, security, compatibility with available equipment) and describes systems in four categories--software (front ends, downloaded subsets), gateways, user friendly vendors, and straight vendor…

This guide to materials on microcomputers that are available in the Library of Congress is designed to assist individuals in the process of determining the need for a microcomputer, selecting the most appropriate one, understanding its use, and developing the ability to exploit its full potential. Buying guides, evaluations, and books on…

Discusses factors that should be considered by buyers and producers of databases on CD-ROM (compact disc-read only memory). The advantages and disadvantages of CD-ROM are also discussed and compared with those of magnetic and print media, and market projections are provided. (CLB)