Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…

Reports on the use of microcomputers in comprehensive library circulation systems. Topics covered include system requirements (reliability, completeness); determining circulation system needs (saving money, improving service, modernization); limitations of microcomputers (capacity, kinds of data stored, number of stations or terminals); system…

This discussion of three automated acquisitions systems--Bib-Base/Acq, The Book Trak Ordering System, and Card Datalog Acquisitions Module--covers searching and updating, editing, acquisitions functions and statistics, purchase orders and order file, budgeting and accounts maintenance, defining parameters, documentation, security, printing, and…

Defines and discusses the equipment and software needed to start telecommunicating: modems (speed, autodial or manual dial, stand-alone or built-in), telephones, telecommunications software, and commercial information services, including electronic mail and bulletin boards. Definitions, communications protocols, equipment features, and costs are…

Description of database management systems for microcomputers highlights system features and factors to consider in microcomputer system selection. A method for ranking database management systems is explained and applied to a defined need, i.e., software support for indexing a weekly newspaper. A glossary of terms and 32-item bibliography are…

Presents a product selection chart for 12 currently available gateways or front-end packages suitable for online searching. Information provided for each package includes producer, cost, type, location, information accessed, equipment required, operating system, and search capabilities. A 94-item bibliography to published literature on these…

This annual article reviews the progress and pitfalls experienced by the automated library system marketplace during 1985. Marketplace activity is represented by events in four segments: turnkey systems; library-developed software; software designed to run exclusively on microcomputers; and production of computer output microform catalogs. List of…

Discusses number and type of microcomputer software programs useful to libraries and types of hardware on which they run, as identified by Nolan Information Management Services. Highlights include general application programs, applications designed to support library technical processes, producers of library software, and choosing among options.…

This annual review article examines the automated library system marketplace from four perspectives: turnkey circulation systems, library-developed software which may be purchased by other libraries, the microcomputer segment of market, and production of COM catalogs. Addresses of 86 turnkey vendors, software vendors, library-developed systems,…

Suggests decision making techniques that can be used to estimate the consequences of choosing alternative courses of action, to select an optimum strategy, or to determine how sensitive predicted outcomes are to particular assumptions. Microcomputer use, quantitative techniques, and examples involving item reordering and adoption of word…

Defines criteria applicable to implementation of end-user online searching service in academic education library (ease of use, flexibility, administrative ease, security, compatibility with available equipment) and describes systems in four categories--software (front ends, downloaded subsets), gateways, user friendly vendors, and straight vendor…

Eight papers making up Track VI of the 1989 conference of the Professional Association for the Management of Information Technology in Higher Education (known as CAUSE, an acronym of the association's former name) are presented in this document. The focus of Track VI is on academic computing issues, and the papers include: "Loan-a-Mac: A…

This article defines three separate categories of microcomputers--personal, desk-top, multi-user devices--and relates storage capabilities (expandability, floppy disks) to library applications. Highlghts include de facto standards, operating systems, database management systems, applications software, circulation control systems, dumb and…