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Seth Ketron; Kristina Schatz; Darin Sullwold; Aaron Sackett; Kyle Goldschmidt – Marketing Education Review, 2025
Virtual reality (VR) learning is believed to increase focus, engagement, and emotional connection. To that end, we developed an immersive business case study in VR to teach essential business concepts. This paper outlines the process we followed to develop and launch the case in the hope that other institutions can use our process as a blueprint…
Descriptors: Computer Simulation, Business Education, Case Method (Teaching Technique), Usability
Yang, Jing – Journal of Advertising Education, 2023
With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the…
Descriptors: Advertising, Professional Education, Merchandise Information, Course Descriptions
Liu, Guan-Chen; Ko, Chih-Hsiang – E-Learning and Digital Media, 2021
The present study aimed at exploring the effects of integrating social media (instant messaging through Line App and Facebook) and design thinking into a vocational education course on corporate identity design in Taiwan. Corporate identity helps organizations achieve competitive advantage. This benefit is even more pronounced in Taiwan, where…
Descriptors: Social Media, Teaching Methods, Design, Comparative Education
Busch, Paul S.; Davis, Scott W. – Marketing Education Review, 2018
A personal brand is an individual's reputation and unique image, which can be a crucial differentiator in today's hypercompetitive job market. This article's two main objectives are: to present an evidence-based approach to developing the self-awareness component of a personal brand, and to analyze the impact of the assignment on student learning…
Descriptors: Marketing, Teaching Methods, Reputation, Metacognition
Nolf, Kathleen; Weaver, Dave – 1986
This paper provides generalizations and ideas on what to look for when previewing software products designed for teaching or improving the keyboarding skills of elementary school students, a list of nine products that the MicroSIFT (Microcomputer Software and Information for Teachers) staff recommends for preview, and a table of features comparing…
Descriptors: Computer Software, Computer Software Reviews, Elementary Education, Keyboarding (Data Entry)
Sammons, Martha C. – 1996
This handbook is designed to provide guidance for someone who wants to create portable multimedia presentations with notebook computers and related technologies. The first section offers technological overviews to help assess needs for: (1) portable computers; (2) software; (3) projection equipment; (4) peripherals; (5) portable storage; (6)…
Descriptors: Computer Assisted Instruction, Computer Interfaces, Computer Peripherals, Computer Software
Walton, Karen Doyle – Electronic Learning, 1985
Defines microcomputer-based laboratory (MBL); discusses necessary hardware and software for operation of an MBL; reviews science applications in secondary education and eight steps involved in constructing a four-paddle interface box, the heart of an MBL; and provides information on suppliers of resources for creating an MBL. (MBR)
Descriptors: Computer Software, Demonstrations (Educational), Electronic Equipment, Laboratory Equipment
Pogrow, Stanley – Electronic Learning, 1985
Explains philosophy of the Higher Order Thinking Skills Project, which utilizes microcomputers in a learning laboratory to develop in upper elementary school students the thinking ability needed to construct sophisticated associations between ideas; describes curriculum used to teach these skills; and reviews software and hardware utilized and…
Descriptors: Cognitive Ability, Cognitive Development, Computer Assisted Instruction, Computer Software