ERIC Number: EJ1397498
Record Type: Journal
Publication Date: 2023
Pages: 16
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1098-0482
EISSN: EISSN-2516-1873
Available Date: N/A
Preparing for the New Era of Artificial Intelligence: My Experience of Teaching "Artificial Intelligence in Advertising"
Journal of Advertising Education, v27 n2 p101-116 2023
With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the course "AI in Advertising," which is designed to introduce students to the basic concepts, underlying logics, and evolution of AI, as well as its various implementations in the field of advertising and marketing communications. Hands-on practices are offered to students with the aim of helping them work with AI and build AI-empowered campaigns for brands. The structure of the course is discussed in detail, and the author also offers reflections on the future of advertising education.
Descriptors: Advertising, Professional Education, Merchandise Information, Course Descriptions, Artificial Intelligence, Teaching Methods, Marketing, Undergraduate Students, Natural Language Processing, Critical Thinking, Cooperative Learning, Computer Software, Consumer Economics, Technology Uses in Education
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A