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Evaluating Web Usability
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Snider, Jean; Martin, Florence – Performance Improvement, 2012
Web usability focuses on design elements and processes that make web pages easy to use. A website for college students was evaluated for underutilization. One-on-one testing, focus groups, web analytics, peer university review and marketing focus group and demographic data were utilized to conduct usability evaluation. The results indicated that…
Descriptors: Focus Groups, Internet, Usability, Web Sites