When a website has become a virtual storage closet rather than a place where useful, usable content is created, published, and organized, there is a problem. If audiences cannot quickly and easily find what they are looking for when they visit a website--and are not interested in what they find when they get there--they will get frustrated and…

So many communications channels, so little time and, usually, so few resources is the situation today's communicators face. Educational institutions, places steeped in history and tradition, "have been slow to react." But while the communications channels have changed, the fundamentals of communication haven't. Maintaining perspective about…

Mobile technology is an effective way of conveying information to alumni, especially during a major event. Alumni appreciate not only access to information in a convenient medium, but also efforts to engage with them through new technology. Like so many of the best ideas at Princeton University, the creation of Reunions Mobile emerged from…