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Revising an Extension Education Website for Limited Resource Audiences Using Social Marketing Theory
Peer reviewed
Direct linkFrancis, Sarah L.; Martin, Peggy; Taylor, Kristin – Journal of Extension, 2011
Spend Smart Eat Smart (SSES), a unique website combining nutrition and food buying education for limited resource audiences (LRAs), was revised using social marketing theory to make it more appealing and relevant to LRAs (25-40 years). Focus groups and surveys identified the needs and preferences of LRAs. Needs were cooking, basic health, and…
Descriptors: Extension Education, Focus Groups, Nutrition, Marketing
Puacz, Jeanne Holba – Computers in Libraries, 2002
Based on experiences of the Vigo County Public Library in Terre Haute, Indiana, this article outlines ways libraries can attract patrons to their Web sites and features that can keep them returning. Discusses marketing and publicity; basic content and special sources and services; attractive and easy-to-use site design; good Web site maintenance;…
Descriptors: Advertising, Computer System Design, Design Preferences, Information Services
