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Cadotte, Ernest R. – Journal of Marketing Education, 2016
Simulations are a form of competitive training that can provide transformational learning. Participants are pushed by the competition and their own desire to win as well as the continual feedback, encouragement, and guidance of a Business Coach. Simulations enable students to apply their knowledge and practice their business skills over and over.…
Descriptors: Marketing, Business Administration Education, Computer Simulation, Computer Uses in Education
Dickinson, J. Barry; Dickinson, Carleen D. – Journal of Instructional Pedagogies, 2012
This study examines the impact that experienced mentoring has on business decisions in a higher education business school. Students, arranged in teams, were given the opportunity to operate virtual companies in a well-known, business simulation program called Capsim. They were required to make decisions concerning marketing, production, finance,…
Descriptors: Business Administration Education, Coaching (Performance), Professional Personnel, Performance