According to J. Piaget, the child continually constructs or refines previous constructions in defining reality. Taking Piaget's lead, a study attempted to describe how children construct reality, with particular emphasis on the role of television in that construction. Four young children were observed and audio taped in viewing situations in their…

A study was conducted to compare the relative importance of several different variables from different theoretical perspectives in explaining how children understood the advertising on commercial television. Sixty-seven first and third grade students were interviewed individually to assess their current stage of logical operations and role taking,…

Two sections in this survey of research on conceptualization are devoted to "Recent Conceptual Studies in the Behaviourist Mould" and "Main Stream of Ontogenetic Studies of Conceptualization." Under Section I, topics investigated are behaviourist approaches to the conceptual process, conceptual problems, and developmental…