Reading is a fascinating cognitive process through which individuals perceive arbitrary symbols on a page and turn them into vivid mental representations of text. Most available evidence supports an embodied explanation for how readers are capable of such representations--they recruit supralinguistic brain regions in order to mentally simulate the…

Metaphor generation is both a creative act and a means of learning. When learning a new concept, people often create a metaphor to connect the new concept to existing knowledge. Does the manner in which people generate a metaphor, via sudden insight (Aha! moment) or deliberate analysis, influence the quality of generation and subsequent learning…

In this paper, I report my investigation of the use of metaphors in teaching theory in electronic engineering. I give a description of the nature of metaphors, how they are used in teaching the theory and some of the problems that might arise in the process. I investigate how some people react to the metaphors and how others forget the metaphors…

A prevalent assumption in text comprehension research is that many aspects of text processing are automatic, with automaticity typically defined in terms of properties (e.g., speed and effort). The present research advocates conceptualization of automaticity in terms of underlying mechanisms and evaluates two such accounts, a…