ERIC Number: EJ1474660
Record Type: Journal
Publication Date: 2025-Jun
Pages: 16
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0022-0175
EISSN: EISSN-2162-6057
Available Date: 2025-01-13
Variability in the Effects of Mood and Cognitive Stimulation on Creative Generation: A Task-Dependent Perspective
Journal of Creative Behavior, v59 n2 e1533 2025
This research comprises two studies investigating the impact of mood and cognitive stimulation on creativity, with a focus on the role of task type. The first study focused on idea generation, whereas the second explored slogan generation, revealing differing outcomes for distinct tasks. Positive and negative moods were induced through memory recall, and cognitive stimulation was manipulated using cue words in varying quantities. In Study 1, participants were tasked with brainstorming about the advantages and disadvantages of having an extra thumb. The initial hypothesis, proposing that a positive mood and cognitive stimulation enhance ideational fluency, was supported through the flexibility pathway. Study 2 shifted the focus to slogan generation, emphasizing originality, which aligns with the nature of slogan generation. The hypothesis was that mood and cognitive stimulation would not impact fluency but might influence originality. Surprisingly, participants in the negative mood condition generated more slogans, challenging the common belief that positive moods consistently boost creativity. Those without cognitive stimulation also performed better in terms of originality, which is in line with past studies indicating that examples can inhibit originality. In conclusion, this study underscores the intricate and context-dependent nature of creativity, advocating for a nuanced approach to creativity studies.
Descriptors: Creativity, Creative Thinking, Psychological Patterns, Cognitive Processes, Stimulation, Concept Formation, Memory, Recall (Psychology), Cues, Brainstorming
Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www.wiley.com/en-us
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: 1Department of Psychology, Balikesir University, Balikesir, Turkey; 2Department of Psychology, Bolu Abant Izzet Baysal University, Bolu, Turkey