Consumer behavior analysis can be applied over a wide range of economic topics in which the main focus is the contingencies that influence the behavior of the economic agent. This paper provides an overview on the work that has been done on the impact from motivating operations at the point of online purchase situation. Motivating operations, a…

One member of each pair of 52 undergraduates, referred to as a learner, was trained BC conditional discriminations, with B stimuli as the samples and C stimuli as the correct comparisons. Responses of the learner were either reinforced or punished by another member of each pair, an instructor, who had previously mastered AC conditional…

Prior research has demonstrated the establishment of reinforcers for learning and maintenance with young children as a function of social learning where a peer and an adult experimenter were present. The presence of an adult experimenter was eliminated in the present study to test if the effect produced in the prior studies would occur with only…

Variation in baseline controlling relations is suggested as one of the factors determining variability in stimulus equivalence outcomes. This study used single- comparison trials attempting to control such controlling relations. Four children learned AB, BC, and CD conditional discriminations, with 2 samples and 2 comparison stimuli. In Condition…

Historically, researchers have never quite been able to agree as to the role of emotions, if any, when behavior is selected by its consequences. A brief review of findings from several fields suggests that in contingency-shaped behavior, motivating events, often unconscious, seem needed for reinforcement to select behavior. In rule-governed…

Extinction and recovery of the discriminative stimulus effects of nicotine (0.3 mg/kg) was investigated with a devalued food reinforcer (rats sated). Sixteen rats were trained in a counterbalanced one manipulandum (nose-poke) drug discrimination procedure with the roles of nicotine and saline counterbalanced as S[superscript D] and S[superscript…

The current study attempted to alter preferences for concurrently available slot machines of equal payout through the development of equivalence classes and subsequent transfers of functions. Participants rated stimuli consisting of words thought to be associated with having a gambling problem (e.g., "desperation" and "debt"), words associated…

Running in an activity wheel yields conditioned aversion to a taste solution consumed before the running, but its underlying physiological mechanism is unknown. According to the claim that energy expenditure or general stress caused by physical exercise is a critical factor for this taste-aversion learning, not only running but also other…

In Milgram's (1963, 1965a, 1965b, 1974/2004) experiments on destructive obedience, an authority figure repeatedly ordered a resistant participant to deliver what seemed to be increasingly painful shocks to a confederate victim who demanded to be released. A three- stage behavioral model (aversive conditioning of contextual stimuli, emergence of a…

Backward blocking (BB) and interference between cues (IbC) are cue competition effects produced by very similar manipulations. In a standard BB design, both effects might occur simultaneously, which implies a potential problem for studying BB. In the present study with humans, the magnitude of both effects was compared using a non-causal scenario…

If judiciously applied, cognitive terminology can encourage further examination of phenomena in useful ways that may not otherwise be studied. I give examples of 3 phenomena, the study of which have benefitted from a cognitive perspective. For the first, transitive inference behavior, it appears that non-cognitive accounts cannot satisfactorily…

Previous studies comparing groups of subjects have indicated differential probabilities of stimulus equivalence outcome as a function of training structures. One-to-Many (OTM) and Many-to-One (MTO) training structures seem to produce positive outcomes on tests for stimulus equivalence more often than a Linear Series (LS) training structure does.…

Pigeons were trained in two experiments that used the concurrent-chains procedure. These experiments sought to identify the variables controlling the preference of pigeons for a constant duration over a variable duration of exposure to an aperiodic, time-based, terminal-link schedule. The results indicated that two variables correlated with the…

Drugs, including alcohol, that are abused function as powerful reinforcers. Effective drug and alcohol addiction treatments decrease the reinforcing efficacy of the abused substance. Reinforcing efficacy arises from a variety of sources, documentation of which may aid in designing treatment and prevention interventions. Understanding the origin…

Recent research has focused on the variables associated with equivalence-equivalence responding, in which participants match pairs of equivalent or nonequivalent stimuli. One such variable is the presence of response competition from nonarbitrary (physical) relational response options. In the current analysis, the experimenters examined the effect…