One control group and eight experimental groups, each composed of 12 first grade children, participated in this experiment. It was designed to investigate the effects of frequency of reinforcement and repeated evaluation of stimuli on the conditioning of preferences. Each child participated in the experiment for seven consecutive school days. The…

This paper reviews several issues regarding one- versus two-factor theories of learning. First, the traditional distinctions between classical and operant conditioning are presented. This includes both theoretical and experimental contrasts. Second, empirical evidence in support for a one-factor theory is examined. Numerous research studies…

Research supported by United States Public Health Service Grant MH-12908. Portions of the study were presented to the Society for Psychophysiological Research, San Diego, 1967.

Based upon an MA thesis submitted to Boston College, and supported in part by grant HD 01798, U.S. Public Health Service.

This research focuses on the effect of verbal behavior on the conditioning and extinction of an autonomic response, namely, the galvanic skin response (GSR). The major assumption is that the experimentor's verbal behavior produces verbal behavior internal to the subject, and this, in turn has a modifying effect on the conditioning phenomena. The…

Research on learning and conditioning suggests that verbal response modification does not occur in the absence of the subject's ability to define verbally (1) the response-reinforcement relationships and (2) his intention to change his behavior in the direction of reinforcement. This seems to be true for operant conditioning of verbal behavior,…