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American Newspaper Publishers Association, Washington, DC. – 1986
Attesting to the continuing economic strength and institutional vitality of the newspaper business in 1985, this booklet presents a statistical summary of the industry in the United States and Canada. The statistics cover a wide range of topics, including (1) number of daily newspapers, (2) daily newspaper circulation, (3) daily newspapers by…
Descriptors: Advertising, Comparative Analysis, Consumer Economics, Economic Status
Yankelovich, Daniel; And Others – 1984
This report summarizes results of a 1984 study of the lifestyles, values, buying behavior, and media habits of the Hispanic American market. First, a number of shifts in U.S. political, social, and economic life (since 1981, when the first study of this type was conducted) which are changing the orientation of Hispanics are discussed. These shifts…
Descriptors: Advertising, Consumer Economics, Educational Attainment, Group Unity
