Fifteen years ago Loynes expressed concern that market-place values were detrimentally impacting on the provision of outdoor education experiences. As tertiary educators with an interest in the impact of globalization on outdoor education, we have sought to extend Loynes' use of McDonaldization by drawing on Bryman's conceptual framework…

Merchandising and consumer economics traditionally have been part of family and consumer sciences (FCS) within the ecosystems framework. The purpose of this article is to examine progress of this sub-system within FCS. Specifically, the authors explore the relevance of the systems approach for merchandising programs and conclude that this model is…

This article examines why and how transformative consumer research (TCR) can become a relevant perspective in doctoral programs. The article draws selectively from studies published in consumer behavior, marketing, and marketing education that theoretically or empirically address this topic. It discusses the meaning and background of TCR together…

In the context of the last two years' recession, parents, teachers and administrators seem to increasingly welcome school-business "partnerships" that they hope may help ward off program cuts. Businesses encourage such arrangements because school-based marketing and advertising programs are perfectly poised to "brand" children…