Employers and students are increasingly demanding applied, relevant skills. Eye tracking technology is used extensively by companies to test consumer attention and awareness of advertisements, packaging, and websites, but the marketing education literature lacks a pedagogy for teaching it in a marketing classroom. An experiential learning activity…

The purpose of the study is to explore how the digital brand story assignment creates a transformative learning experience for students. This study involves assessing the levels of learning according to Mezirow's transformational learning theory through the development of digital brand stories. The authors have tested the Digital Brand…

This article and chart compare 12 computers starting at $200 to $1500. The addresses of the 11 manufacturers are provided along with basic information on each machine. (MP)

Presented are some guidelines for making intelligent selections when buying computers. The intended primary use of the equipment is seen as the primary point to consider when planning the purchase. Other important points to consider and possible sources of relevant information are noted. (MP)