Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…

The purpose of the study is to explore how the digital brand story assignment creates a transformative learning experience for students. This study involves assessing the levels of learning according to Mezirow's transformational learning theory through the development of digital brand stories. The authors have tested the Digital Brand…

The roadmap towards the commercialization of goods and services has been continually enhanced and modified to accommodate a more digital landscape. Businesses are building more robust websites and point-of-service opportunities that do not require human intervention. In turn, consumer shopping patterns and behaviors have shifted in response to…

The behavioral perspective model's (BPM; Foxall, 1990) retailing literature is built on extensive empirical research and techniques that were originally refined in choice experiments in behavioral economics and behavior analysis, and then tested mostly on British consumer panel data. We test the BPM in the context of Norwegian retailing. This…

In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a…

In 2005 a survey was used to investigate social norms and attitudes of Viennese high school students (14-20 years, n = 340) toward organic products. Young people, who already participate in household decisions and consume organic products, have not yet been recognized sufficiently in research. The Theory of Reasoned Action and discriminant…

New retail locations and formats and changing consumer capabilities and behaviours (including "switching") have encouraged "outshopping" from rural to urban areas. Rural areas have been suffering from a decline in the provision of services, including retailing. One "solution" has been the strengthening of market towns…

In this article, we look closely at the way power circulates through school routines with ordinary texts in everyday moments. We address texts that support different types of achievement and how critical literacy helps us redefine achievement and examine what we're doing with texts and students in classrooms. We interrogate the notion of…

To develop information regarding the commercial product purchasing behavior of mildly mentally retarded adults, 11 participants were included in a mock shopping exercise. The results indicated several serious deficiencies in the purchasing strategies of the participants. (Author/SB)

The behavior variables in 67 studies of marketing and consumer behavior were analyzed; significant variables relevant to satisfying the needs of older consumers were identified. Meta analysis revealed such factors as price consciousness, use of information sources, habituated shopping, and age-related concerns useful in predicting the consumer…

Studied 600 British consumers to determine the role of uncommitted purchasing power. Results indicate clothing consumption tends to be age oriented rather than class oriented. Fashion behavior among the young is determined by the excitement motive while older women are more economical. (JAC)

Examines characteristics of today's teenagers and discusses their buying power and buying patterns. (GT)

A study of women's information-seeking behavior with regard to the purchase of cosmetics was conducted to determine the effects on their behavior of six individual variables (ambiguity about cosmetic products, price consciousness, income, amount of money spent on cosmetics, age, and education) and six social variables (perceived social utility of…

This project is part of an ongoing study of the influence of schooling on observed household behavior. The study has previously determined that more educated individuals behave as if they are more proficient consumers, and that, in particular, more educated couples systematically select more efficient contraceptive techniques. The recent research…