With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the…

The course focuses on comparison shopping, store etiquette, impulse buying, interpreting labels, specials, loss leaders, standards in relation to need, installment or cash costs. It is primarily designed for consumer or homemaking education, rather than directly related to specific occupational preparation, although it has value for a prospective…

This instructional unit on shopping is one of six Adult Competency Education Learning Modules designed for use in a program of competency-based instruction for students with reading levels of 4.0-7.5. It is self-contained and designed for immediate classroom use. Each module is a complete instructional package, including Adult Performance Level…