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Direct linkSigurdsson, Valdimar; Menon, R. G. Vishnu; Sigurdarson, Johannes Pall; Kristjansson, Jon Skafti; Foxall, Gordon R. – Psychological Record, 2013
An e-mail marketing experiment based on the behavioral perspective model was conducted to investigate consumer choice. Conversion e-mails were sent to two groups from the same marketing database of registered consumers interested in children's books. The experiment was based on A-B-A-C-A and A-C-A-B-A withdrawal designs and consisted of sending B…
Descriptors: Marketing, Electronic Mail, Consumer Economics, Purchasing
Hall, Gary – Review of Education, Pedagogy & Cultural Studies, 2004
Napster, a program for sharing MP3 files, has transformed the way music files are shared over the Internet. In its heyday, anyone looking for free music just had to search Napster's database for the artists or songs they wanted and download them for free. Because of its operations, Napster was successfully sued for violation of copyright and has…
Descriptors: Music, Industry, Shared Resources and Services, Internet
