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The A.A.A.A. [American Association of Advertising Agencies] Educational Foundation Grants: Purpose, Results, Application; On the 22 Research Grants Awarded by the Foundation from 1968 through 1973, with Bibliographies of Published Material Which Resulted from the Research.
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Tinkham, Spencer F. – 1973
The Educational Foundation of the American Association of Advertising Agencies was established by the Association's board to foster the accomplishment of six major goals: to create a bridge between advertising and university research, to attract top young people to the study of advertising, to raise the academic stature of advertising, to enlarge…
Descriptors: Advertising, Bibliographies, Communication (Thought Transfer), Consumer Economics