The food experience involves much more than physical nourishment but also the practice of acquiring, preparing, and sharing food that defines the foodscape. This lesson will look at the term foodscape and describe its application to Mexican migrants developed in the thesis "Transnational Mexican Foodscapes in Colorado Springs" (Greenleaf…

On November 28, 2008, Jdimytai Damour, age 34, was killed by a stampeding mob of customers running to get the day-after-Thanksgiving bargains. Even after customers in the store were informed that four people were injured and one man died, most chose to keep shopping. Looking at the root causes of this unfortunate death, it seems clear that…

Recently the authors completed a course designed to expand and deepen their knowledge about America's consumerocracy and the methods that give it the immense power it has. As a result of their reading and shared thinking in this course, Teaching Adolescents in a Consumer Society, they feel strongly motivated and better prepared to craft…

This dissertation examines consumer behavior in different markets. Six different types of Utah snow skiers, namely, half day, local, multiday, college and K-12 students, and season ticket holders, are analyzed in the first paper to determine their demand response to changes in prices, income, weather, transportation costs, and particular days. A…

Identifies situation in which consumers are likely to substitute rules of thumb for research, reviews rules of thumb often used as substitutes, and identifies teaching activities to help students learn when substitution is appropriate. (JOW)

Five problems dealing with consumer education are presented in this book: (1) Why study human behavior? (2) Recognizing consumer problems in American society; (3) Recognizing that price and brand name are not necessarily measures of quality; (4) Increasing purchasing power and personal satisfaction through making a search for information; and (5)…

This volume explores the problem of taking an intelligent approach to advertising. Curriculum materials are provided for three conceptual levels of this problem and include objectives, directed activities, suggestions for feedback to students, a list of materials required for teaching each stage, and teacher references. Support materials include…

This article offers a new perspective on the teaching of unit pricing in consumer economics classes by identifying ways to teach the costs as well as the benefits of unit pricing and realistic guidelines for suggesting situations in which it is most appropriate. Alternatives to unit pricing will also be explored. (CT)

Describes a course for use in basic business and consumer economics that can be delivered by computer. The lessons merge economic concepts and consumer economics principles, resulting in a conceptual approach to basic business and consumer economics education. (JOW)

This economic education publication features an article, "Does Consumer Confidence Measure Up to the Hype?," which defines consumer confidence and describes how it is measured. The article also explores why people might pay so much attention to consumer confidence indexes. The document also contains a question and answer section about deflation as…

Demonstrates the application of spreadsheet analysis in solving equations beyond quadratics. Considers the costs of interest, gasoline, and maintenance in deciding how long it pays to keep a car. (MKR)

Catalog shopping behavior of younger and older adolescents was compared. Results indicated that "tweens" were more concerned with style, brand name, and fashion than were older students. This supports previous findings indicating that the tween years are a time when peer pressure and "fitting in" are very important. (Author/EMK)

This volume explores the problem of being knowledgeable about business practices. Curriculum materials are provided for three conceptual levels of this problem and include objectives, directed activities, suggestions for feedback to students, a list of materials required for teaching each stage, and teacher references. Support materials include…

Two interpretations are presented of the social dimensions of consumer education: the social/political interpretation and the personal/moral interpretation. Both contain a moral dimension involving questions of obligations and responsibilities to others. (MD)

A study was conducted to assess high school students' knowledge in the area of consumer economics and to identify school variables related to that knowledge. Six hundred fifty-three seniors from five high schools were administered the "Consumer Economics Content Area Measure." (Author/JN)