Technology continues to change and improve the marketing profession. Marketing research technologies such as eye-tracking and facial expression analysis allow marketers to gain more insights into consumer behaviors. Recently, these technologies have become more affordable and applicable in the classroom learning environment. A very recent addition…

Consumer evolution has led to a more technologically informed population who was more confident and demanding: consumers now expect their brands to be available wherever, whenever, and however they want them. Consumers expect brands to be always on, meeting their brand on demand expectations in their pockets on phones, on tablets, laptops, and…

Child care prices are expected to reflect the quality of provision. However, in contexts where there are high information asymmetries between the users of the services and providers, we may expect this link between quality and prices to be weaker. Turkey is selected for the study as it has a highly regulated child care sector where the costs of…

This dissertation combines three essays on the industrial organization and the industrial organization of education markets. These three essays study how the strategic behavior of firms influences market outcomes and consumer decisions. The first chapter examines the manufacturer's product variety and its relation to the manufacturer's bargaining…

One of the factors affecting the quality of life of individuals is financial decisions. Every activity that individuals do to meet their needs is within the scope of finance. For this reason, Financial literacy is a concept that closely concerns every individual living in society. Financial literacy includes individuals to have information about…

This study examined the impact of university services on customers' (students') Emotional Brand Attachment (EBA) and Customer Citizenship Behaviors (CCB). The main reason for examining this association was to explore the role customer service generated EBA played in motivating students to exhibit voluntary and extra-role behaviors. Using 568…

Can teachers promote true economic understanding among students by adding a dose of psychology? Fans of behavioral economics, with its unique blend of psychology and economics, think so. Blending a bit of behavioral economics into social studies lessons provides answers to the ever-present questions that permeate every classroom,"What does…

This article describes the current status and trends in the past three decades (1990-2019) of the Journal of Financial Counseling and Planning (JFCP). Since its first issue published in 1990, JFCP has become a major research outlet in consumer finance. The journal publishes cutting-edge, peer-reviewed, original research papers on consumer…

This article places the historical events that have influenced the rationale of study abroad programming in U.S. higher education, throughout the twentieth century, within the framework of Baudrillard's theory of hyper-reality. The intent of this paper is not to repeat Hoffa's (2007) and Hoffa and DePaul's (2010) comprehensive two-volume history…

This study addresses the growing interest in transformative experiences in international academic tourism from a managerial and consumer perspective. While the managerial perspective focuses on delivering highly personalized experiences that profoundly impact each individual, the consumer perspective emphasizes inner transformation and personal…

With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the…

Purpose: This study aims to empirically investigate the role of learning for suppliers of individualized customizations from a communication perspective. Design/methodology/approach: Five companies providing individualized customizations are investigated through an in-depth qualitative approach. The empirical material is based on data from five…

Online teacherpreneurship occurs via popular online educational marketplaces, such as Teacherspayteachers.com (TpT), whereby teachers purchase, sell, and exchange curricular materials created by fellow educators and designed for classroom use. Among the potential benefits of the practice is the ability to offer a teacher-centered and teacher-led…

In this study, we investigated Chinese viewers' attitudes toward fan-subtitled (fansub) online courses, sponsorship, and the sponsors of online courses. In addition, the relationships among these three attitude variables were examined. A cross-sectional research design based on a quantitative methodology was employed in the study. An online…

Individuals who practice weight training to have an aesthetic body, resort to sports nutritional supplements as products to support their body development. Research has shown that the use of these products has increased dramatically. The aim of this study is to examine the effects of multiple perceived values from sports nutritional supplements on…