Examines the effects of selected antecedent variables and communication processes on the consumer behavior of the elderly. Results suggest that the mass media and the family may be instrumental in reinforcing or developing traditional sex-role stereotypes among the elderly, whereas consumer education may help them filter puffery in advertisements.…

Adolescent consumer role perceptions were explored among 359 sixth- through twelfth-grade public school students. Results tend to support the notion that middle-school adolescents are generally experiencing the anticipatory stage and high school students are primarily at the formal stage of consumer role acquisition. (JH)

Four hundred eight female users of cosmetics in Madison, Wisconsin, responded to questionnaires which sought to discover correlations among the goal of the purchaser and the type and source of information sought in the buying decision. Two goals were identified: rational (cost, functional benefits of product, or possible undesirable consequences…

Children's learning of consumer economics concepts in two types of preschool teaching conditions was compared. Children in the Ausubelian program (high proportion of teacher-directed learning activities) achieved a significantly higher level of performance than did children in the Piagetian program (high proportion of child-directed activities.)…

A study examined the effects of factors (including television, family, peers, age, and socioeconomic status) on consumer socialization, the process by which individuals develop consumption-related cognitions and behaviors. The specific criterion variables studied included consumer affairs knowledge, puffery filtering, consumer finance management,…

A total of 734 sixth through twelfth grade students completed two questionnaires in a study that focused on the development of consumer skills, the sources of consumer skill acquisition, the effects of cognitive development and social factors on the socialization processes, and the effects of levels of competency on various consumer skills. A…

Questionnaires completed by 301 junior and senior high school students provided data for a study of family influences on the development of various consumer competencies, materialistic values, communication behaviors, and attitudes toward marketing stimuli. Family influences were studied in the context of two dimensions of communication…

The article describes a study of consumer education materials and practices, and suggests guidelines for developing economic education material and programs. Objectives of the study were to (1) assess the effectiveness of consumer-related courses in junior and senior high schools, (2) examine the extent to which students learn consumer-related…