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Preston, Ivan L. – 1975
Puffery refers to advertising statements which are not illegal, though they cannot be proven to be true. By legal definition, puffery is advertising or other sales representations which praise the item to be sold with subjective opinions, superlatives, or exaggerations, vaguely and generally, stating no specific facts. This book examines the…
Descriptors: Advertising, Communications, Consumer Education, Consumer Protection
White, Philip L., Ed.; Selvey, Nancy, Ed. – 1974
This book on the subject of nutrition is written in the form of often-asked questions and detailed, informative answers. In ten chapters the following range of nutrition topics is covered: (1) meaning of RDA, nutrition labeling, calorie tables, nutrient density; (2) adequate diet, pregnancy, physical fitness, vitamins, diet for athletes, baby…
Descriptors: Biochemistry, Consumer Education, Consumer Protection, Dietetics
