College and university public relation specialists are offered guidelines for getting stories published in magazines, including awareness of the market, characteristics of different publications, and tailoring the material to fit the publications. (JMF)

The sociological context of magazine advertisements, particularly gender role descriptions, can be used to develop students' visual literacy. The techniques described are usually employed as an initial exercise in sensitizing undergraduate or graduate students to some of the issues involved in the content analysis of visual media. (Author/RM)

Paying less attention to the traditionally taught rational, logical argument analysis format, this book focuses on analysis of the emotional, non-logical persuasive language and techniques often seen in television advertisements. In so doing, readers become more discerning consumers and hone their writing skills. Designed as both a self-study…

This book probes the ways ads persuade people to purchase, and attempts to teach individuals to become more discerning consumers. Critical thinking, when applied to analyzing ads, benefits consumers by helping them recognize patterns of persuasion and sort incoming information in order to get to the hidden message. The book s basic premise is that…

This kit consists of: (1) a leader's guide; (2) an 18-minute videotape containing three 6-minute discussion starter segments analyzing typical commercials and advertising techniques; (3) a special issue of "Media Values" magazine on the theme "Fatal Attraction: The Selling of Addiction"; (4) an 8-page booklet "Awareness to Action: Media Literacy…

Student materials, teaching suggestions, and resource lists for using newspapers in various content areas in elementary and junior high schools are presented. The first section provides an overview of a newspaper by having students identify items on the first page, reply to a "Dear Abby" letter, analyze a photograph, examine a ski…

Presents several lesson plans using newspapers to develop critical thinking skills that the author has used in critical thinking, English-as-a-Second-Language (ESL), and English composition classes. Examines news writing, the inverted pyramid, organization and language usage, letters to the editor, and how to critically analyze survey results. (CH)

Presents a lesson plan designed to increase students' participation in the electoral process and help them to create their own political opinions. Students examine political advertisements, candidate debates, and political cartoons. Includes tips on "How to get the most out of a debate" and suggested further activities. (MJP)