Shows how online content analysis can be used to measure the frequencies and contexts of issues that advertisers circulate to major media markets. An example of a study of word strings of advertising slogans, a description of the benchmarks of successful sloganeering, and strategies for planning a study are described. (KRN)

This first article of a three-part series provides an overview of the record format, organization, and coverage of two databanks providing legal information. Tables cover record segments and fields and inclusion of information from federal libraries, state cases, United Kingdom and French law libraries, and additional libraries and services. (EJS)

Identifies and describes databases which cover business practice, policy, and principle; government activity; popular interest; and scientific, scholarly, or technical developments and specific information on products, services, and business lines, industries, companies, individuals, and geographic places. Nineteen figures illustrate sample…

Describes five online databases that focus on computer products, primarily software and microcomputing hardware, and compares the databases in terms of record content, product coverage, vertical market coverage, currency, availability, and price. Sample records and searches are provided, as well as a directory of product databases. (CLB)

Critiques the InfoTrac system and its use in academic libraries in terms of journals covered by the index; indexing accuracy; ease of use and need for instruction; and effects on the research skills of students relying on the system. (CLB)

Discussion of the use of CD-ROM databases for end-user searching versus online database searching in academic libraries focuses on a comparison of two databases, "Psychological Abstracts" and "Sociological Abstracts," that were searched in both formats. Factors of response time, coverage, content, and cost were investigated for…