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Direct linkStevens, Elise M.; Gibson, Rhonda – Journal on Excellence in College Teaching, 2017
This study evaluated syllabi (N = 87) from introductory advertising and public relations courses to examine to what extent and how stated course goals and assignments signal the overall learning orientation of a course and which type of learning orientation--mastery or performance--was most common. Mastery orientations emphasize intrinsic rewards,…
Descriptors: Introductory Courses, Advertising, Rhetorical Invention, Instructional Improvement
