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McDermott, Steven T.; And Others – 1987
Prior to the 1986 advertising ban, a study measured the effects of smokeless tobacco advertising on young people. A questionnaire was administered in the spring of 1985 to 133 sixth, eighth, and tenth grade students in rural Georgia. The probability of exposure to smokeless tobacco ads was measured by: (1) the number of hours per week the student…
Descriptors: Adolescents, Advertising, Audiences, Consumer Protection
Oliver, Lauren – 1988
Examining the evolution of the "Good Housekeeping" Seal of Approval--one of the first codes to set standards for the products advertised in a periodical, a study analyzed issues of "Good Housekeeping" magazine from 1909 to 1975 (with the exception of issues from July 1929 to December 1938). The study also examined elements that…
Descriptors: Advertising, Consumer Protection, Content Analysis, Federal Regulation
