This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…

This research shows the power of powerful metaphors in a language or linguistic perspective. It aimed at examining the important factors like reproduction of metaphors according to the theme of contestation, its duration, use of electronic media and problems associated with their forms, class and syntactic structures in a linguistic perspective.…

Video case studies of realistic scenarios have long been used to illustrate course concepts and provide variety in the classroom. The growing popularity of superheroes in film suggests an openness to experience beyond the traditional fare. This qualitative study uses content analysis to explore how students' understanding of ethics concepts…