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Download full textYaseen, Maha S.; Sayyed, Sa'ida W.; Ibrahim, Hanan M. – Eurasian Journal of Applied Linguistics, 2022
This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…
Descriptors: Advertising, Persuasive Discourse, Periodicals, Arabic
Hyndman, Roger, Ed. – 1963
Individual approaches to the reading and study of 14 modern poems that have proved their worth and appeal to adolescents are offered in this publication. The poems--by such poets as Marianna Moore, Stephen Spender, W.H. Auden, Wallace Stevens, and Robinson Jeffers--are reprinted; and each is followed by a discussion in which a high school teacher…
Descriptors: Content Analysis, Critical Reading, Discussion (Teaching Technique), English Instruction
