This study examines the representation of cultures across three sets of national English textbooks currently used in China by conducting a synchronic content analysis to explore what and how cultures are represented in the textbooks. Data analysis was conducted based on a newly constructed framework focusing on the content (countries and…

Studies examining culture representation in language textbooks have rarely adopted the semiotic approach, despite its potential for presenting and (re)creating cultural meanings at their various levels (i.e. cultural, intercultural, multicultural, and transcultural) in the co-instantiations of texts, tasks, and images. To address this issue, a…

Though reports of pedagogic materials production point to the range of compromises authors make when writing language teaching textbooks, many accounts are retrospective in nature. This study sought to expand the research perspective by interrogating writing episodes via qualitative content analysis to discover how two expert ELT (English language…

Language ideologies are the practices of culturally, socially, and historically shaped views, images, and attitudes toward language. The political characteristic of English is certainly a sort of cultural hegemony, embodying the use of the target language into experiences, interpretations, and reciprocally confirmed assumptions. This study aims to…