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Direct linkHartman, Katherine B.; Hunt, James B. – Marketing Education Review, 2013
This study examines RateMyProfessors.com ratings and comments as a form of electronic word-of-mouth communications. The data represent 2,371 user ratings and comments for 442 marketing professors from 51 U. S. colleges and universities. Qualitative comments were analyzed using updated thematic content analyses. The results indicate significant…
Descriptors: Web Sites, College Faculty, College Students, Student Evaluation of Teacher Performance
Download full textArgan, Mehpare Tokay; Argan, Metin; Suher, Idil K. – Turkish Online Journal of Distance Education, 2011
Like in all areas, virtual communities make their presence felt in the area of healthcare too. Virtual communities play an important role in healthcare in terms of gathering information on healthcare, sharing of personal interests and providing social support. Virtual communities provide a way for a group of peers to communicate with each other.…
Descriptors: Foreign Countries, Social Support Groups, Marketing, Content Analysis
