Lexical meaning, as an important and essential aspect of the word, has long attracted the attention of scholars, who, in trying to know its nature, have sometimes mystified it by seeing it as an inexplicable thing and sometimes simplified it, equating it with the function of the word, with the concept, even with the "reali" itself that…

Collocations make it possible to use and understand the language in an effective way. In this context, understanding collocation issues is important for both native speakers and language learners. This study aims at revealing certain determinations and problems with regard to the classification of word combinations in Turkish. For this purpose,…

This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…

This research shows the power of powerful metaphors in a language or linguistic perspective. It aimed at examining the important factors like reproduction of metaphors according to the theme of contestation, its duration, use of electronic media and problems associated with their forms, class and syntactic structures in a linguistic perspective.…