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Scholtz, Desiree – International Journal of Work-Integrated Learning, 2018
Service learning (SL) presents apposite opportunities for students to share with and learn from businesses for mutually beneficial development and experience. This article focuses on a SL project conducted by undergraduate students in South Africa, to devise advertising and marketing strategies for community businesses. The reciprocity of benefits…
Descriptors: Service Learning, Undergraduate Students, Marketing, Advertising
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Williams, Gareth – School Leadership & Management, 2017
The aim of this paper was to analyse how teachers and government may differ in their views regarding the qualities required to be an effective middle manager with responsibility for Physical Education (PE). Lines of inquiry were based upon the practices associated with a performative work culture and how this has affected teacher language. There…
Descriptors: Accountability, Content Analysis, Middle Management, Leadership Qualities
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Gao, Yuan; Wu, Xiaoyu – American Journal of Business Education, 2010
This paper explores the idea of perceived value of educational hypermedia by extending prior research in advertising and information systems. It proposes that the value of a course support site comes from both its information content and users' experience when they visit the site. The cognitive antecedents of a site's perceived value include…
Descriptors: Hypermedia, Information Systems, Advertising, Structural Equation Models