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Direct linkMuncy, James A. – Marketing Education Review, 2014
Reflective learning has long been studied in many disciplines. A primary way that reflective learning has been taught is through journaling. With the advent of e-learning, journaling has moved to the Web in the form of blogs. The current paper reviews the current state of journaling and blogging research with specific recommendations for marketing…
Descriptors: Reflection, Electronic Publishing, Web Sites, Journal Writing
