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Direct linkYaqian Jiang – ProQuest LLC, 2022
As the online education market continues to expand globally, teaching and advertising have converged in digital spaces in unprecedented ways. Driven by the attention economy, independent online educators must compete to cultivate a consumer base. To attract followers, they must engage not only in online teaching activities but also in…
Descriptors: Teaching Methods, English (Second Language), Second Language Learning, Second Language Instruction
Peer reviewedBrown, Charles Allen – Journal of Visual Literacy, 2018
With the commodification of English education in East Asian societies, a robust advertising industry has arisen to attract consumers. In the project described here, I engaged in a critical content analysis of over 1000 advertisements for English educational products and services collected in Japan and Taiwan. My focus was on how social groups are…
Descriptors: Foreign Countries, Advertising, English (Second Language), Second Language Instruction
Download full textTurhan, Burcu; Okan, Zuhal – Online Submission, 2017
Advertising is a prominent discourse type which is inevitably linked to a range of disciplines. This study examines the language of a non-product advertisement, not isolating it from its interaction with other texts that surrounds it. It is based on Norman Fairclough's Critical Discourse Analysis (CDA) framework in which there are three levels of…
Descriptors: Discourse Analysis, Language Teachers, Second Language Learning, Second Language Instruction
Tatzl, Dietmar – Studies in Second Language Learning and Teaching, 2018
Empirical evaluations of practical teaching units integrating content and language in higher education are rare and deserve more attention. The current article aims to narrow this gap by providing an empirical study of an integrating content and language in higher education (ICLHE, Smit & Dafouz, 2012) teaching module. It investigates the…
Descriptors: Teaching Methods, Content Analysis, Course Content, Interdisciplinary Approach
Luk, Jasmine; Hui, Diane – Language, Culture and Curriculum, 2017
The integration of popular culture into English language learning has recently been formalised in the Hong Kong New Senior Secondary curriculum, with the development of critical reading indicated as one of the key objectives. Whether and how students respond to popular culture texts is, however, under-researched. The present paper reports findings…
Descriptors: Foreign Countries, Popular Culture, English (Second Language), Second Language Learning
Killian, Patricia A. – 1990
Teaching Intensive English students about American culture by having them analyze the advertising content of popular American magazines is suggested. A sample analysis of a typical "People" magazine reveals Americans' interests in nationalism, national pastimes, youth, sex appeal, diet, food, glamour, and cleanliness. Because each magazine…
Descriptors: Advertising, Content Analysis, Cultural Differences, Cultural Education
