The visual image is so information-rich that describing its content fully can be very problematic. Trying to codify or analyze the content in any systematic way often proves even more difficult. Nevertheless, reducing certain aspects of visual data to a set of numbers can be useful because it exposes characteristics of the message that might be…

The media constitute important sources and resources for development of critical thought about the media themselves and the reality they represent. The first theories of the media were based on the concept of unidirectional communication. Later, factors such as the increasing interest in audiences and development of cultural studies caused…