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Peer reviewed Peer reviewed
ERIC Number: EJ397636
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Rereading Early Television Advertising: When Wasn't the Ad the Story?
Hay, James
Journal of Film and Video, v41 n1 p4-20 Spr 1989
Examines the integration of advertising messages within early single-sponsor television programs from the 1950s. (MM)
Descriptors: Commercial Television, Content Analysis, Programing (Broadcast), Television Commercials, Television Research
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A