Descriptor
| Abbreviations | 1 |
| Advertising | 1 |
| Content Area Reading | 1 |
| Functional Reading | 1 |
| High School Students | 1 |
| High Schools | 1 |
| Readability | 1 |
| Reading Comprehension | 1 |
| Reading Research | 1 |
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| Sokol, Kirstin R. | 1 |
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| Reports - Research | 1 |
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Sokol, Kirstin R. – 1981
Two experimental designs were used to test the hypothesis that abbreviations in classified advertisements decrease the reader's comprehension of such ads. In the first experimental design, 73 high school students read four ads (for employment, used cars, apartments for rent, and articles for sale) either with abbreviations or with all…
Descriptors: Abbreviations, Advertising, Content Area Reading, Functional Reading
