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Onsman, Andrys – Journal of Higher Education Policy and Management, 2008
The changed dynamic between tertiary students and universities has resulted in much discussion about consumer rights and obligations. Whilst some consider the change from students to clients to be simply an accurate reflection of changing times, others believe the trend to be a covert blueprint for radical change imposed by forces external to the…
Descriptors: Rhetoric, Marketing, Court Litigation, Foreign Countries
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Rochford, Francine – Journal of Higher Education Policy and Management, 2008
The disclosure in 2006 by Oxford's Conference of Colleges that it would require newly matriculated students to sign a student-college contract is the latest evidence of the tendency to reduce the university-student relationship to one of contract. It also points to the reinvention of the university in the context of a disaggregated and…
Descriptors: Higher Education, Interpersonal Relationship, Interaction, Student College Relationship