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Drewery, David W.; Pretti, T. Judene; Church, Dana – Higher Education Research and Development, 2022
Employers are essential partners in sustainable work-integrated learning (WIL) programs. They aim to recruit talented students, and they create recruitment messages (e.g., job advertisements) to achieve this goal. Signaling theory suggests that aligning recruitment messages with WIL students' interests will enhance job attractiveness. This study…
Descriptors: Cooperative Education, Work Experience Programs, Employment Opportunities, Occupational Information