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Direct linkFreeman, Lynne; Greenacre, Luke – Journal of Marketing Education, 2011
With the increasing prevalence of group work in marketing courses there is a need to consider the impact of students' social dynamics on both learning and satisfaction outcomes. This article explores one such dynamic at both intra- and intergroup levels. Using data generated from multiple sources, it was identified that students who are actively…
Descriptors: College Students, Business Education, Marketing, Cooperative Learning
